Anna Tobin

A business tech feature highlighitng out video content providers can get their content in front of the right eye balls.

Digital transformation isn’t just a buzzword, it’s a journey that every business and organization needs to be on to stay relevant. Digital marketing partner Jellyfish prepares and steers its customers on this ride. It combines traditional agency services with training and consultancy, covering everything from ad measurement to data analysis, creative content to technological deployment. Headquartered in London, UK, Jellyfish employs over 2,500 digital experts across its 40 global locations and works with some of the world’s best-known brands, as well as smaller names.

When Europe’s largest mobile communications company, Vodafone, was asked by the European Commission to help understand population movement across the European Union and the UK to help fight COVID-19, it was able to provide anonymized mobile network-based insights to answer the call. Here’s how Vodafone, with the support of Google Cloud, rapidly mobilized the COVID-19 frontline, while respecting its customers’ privacy.
With the emergence of COVID-19 in early 2020,...

Global Health
We must protect health budgets to safeguard our populations and ensure that our health systems are resilient to inevitable future challenges.
Healthier populations are happier, more productive and take an active role in the workforce.
We must invest now if we are to prepare our health systems for future crises.
In the current global situation, characterised by political and economic uncertainty, high energy costs, labour shortages and the rising cost of living, many government f...

I wrote this White Paper for Zuora and GoCardless which looks at how payment methods influence churn

Sorting the real news from fake news on our social media networks isn't easy.
Malicious actors use our psychology against us to get us to believe fake news is true.
By following the theories of human cognition and behavioural sciences, we can calculate quantitative measures and apply natural language processing techniques to help us spot fake news.
How can we avoid being fooled by fake news? Our social networks are bombarded by information and it is almost impossible to...

One of many case studies, blogs and social media posts I have written for Google Cloud

I wrote the script for this 30-minute video that explores how companies can find digital talent in unexpected places.

I interviewed and ghost-wrote this piece on how Dell is working to improve sustainability in the Amazon rain forest.

Wildfires, heatwaves, floods, droughts and extreme weather increasingly lead news headlines. Climate scientists have long warned that these life-threatening events are the result of climate change caused in part by deforestation. And, after years of dispute, world leaders at COP26 almost unilaterally pledged to end deforestation by 2030.
Supporting local and indigenous communities l...

Chess is one of the world’s oldest games, dating back to the sixth century. Its enduring appeal ensured that it was also one of the first computer games in history, developed in 1948. Now, people play chess anytime, anywhere and against anyone. And a lot of those games are played on Chess.com. “I started Chess.com in 2007 as a passion project with a friend,” explains its founder and CEO, Erik Allebest. “Fast forward 15 years, and we’re the number one chess platform in the world. We have a...

Last year, for the first time, it became possible to trade water on Wall Street through futures contracts. Normally reserved for commodities like oil or precious metals, water became the latest asset to join the stock market. But how could this practice impact the planet?
The trading in the future prices of highly-prized commodities, where buyers agree to purchase an asset at a set date in the future for an agreed price, began in Japan in the seventeenth century with the trading in rice futur...

You spend a lot of time in your bedroom. So, it’s natural to want to change the look and feel of this personal space every once in a while. And you don’t have to find a fortune to do so. These simple tweaks will have your bedroom feeling like new in no time and they can be applied to the master bedroom, the children’s rooms or the guest bedroom.
Redo the backdrop
Repainting your walls, ceiling and/or woodwork can turn a bright and colourful bedroom into a calm neutral space — and vice versa. ...

In 2019, Iberian cybersecurity specialist SIA had no involvement with Okta. Fast forward two years and SIA is not only Okta’s only Premier Partner in Iberia, it’s also our largest pipeline generator in the region.
During this time, SIA also acquired the German cybersecurity firm MSS and has been increasingly targeting the customer base of its parent company, the Spanish technology, and consulting group, Indra.
To discover more about how SIA developed such a strong relationship with Okta in on...

Corporate innovation: ‘Can elephants dance to Billie Eilish?’ – from E.ON’s Energy Innovation Days 2021
Who Says Elephants Can't Dance? is the title of Louis Gerstner's memoir published in 2003, which details how he turned around IBM from a lumbering giant facing corporate extinction and instilling a renewed and reinvigorated culture. It's only natural that today's corporations are looking to build on Gerstner's foundation.
At E.ON's Energy Innovation Days 2021 conference, four ground-breakin...

We were over the moon to discover that our Diversity Type Project added two more awards to our prize cabinet this week. Creating a typeface that champions diversity has won a People's Lovie for Advertising for Best Digital Campaign and a Silver Lovie in the 11th annual Lovie Awards, which took place on 17 November 2021. If you took the time to vote for us, we can’t thank you enough!
The idea behind distillery’s Diversity Type Project seeded from an internal discussion about championing divers...