Anna Tobin

The 18-25 Generation Z and 26 -35 Millennials age groups pose interesting challenges for content providers. The Grabyo Global Video Trends Report 2019, which surveyed nearly 10,000 people across all ages and incomes from France, the USA, UK, Germany, Italy, Spain and Australia in March 2019, throws up thought-provoking data on their viewing habits, including those relating to social video.

Once U.S.-based chip maker NVIDIA completes its $6.9 billion acquisition of Israeli tech company Mellanox in the next few months, Palestinian engineers contracted to work for Mellanox as reported by Reuters are set to share a $3.5 million payout.
With a shortage of engineers in Israel, the growing pool of talented Palestinian engineers is well placed to fill any gaps in Israel's burgeoning tech sector and Israeli firms are offering stock options to demonstrate to potential Palestinian contrac...

The demise of broadcast TV has been predicted for years as audiences increasingly choose to watch content online and on-demand. It’s not dead yet though. In fact, broadcast businesses across Europe are very much live and kicking.
The word live is key here. Live TV remains the USP of broadcasters. They have the legacy infrastructure that ensures that they can transmit live programming to the greatest footprint in the highest quality, something that the OTT world is not yet coming close to. Wha...

Whether you're looking for inspiration to tackle your own renovation project or simply want to see what can be achieved when renovating a period apartment, you're sure to love Michelle and Ross's Malaysian inspired space.
Once you've finished looking through their gorgeous first home together, make sure to check out more of our real home renovations. From restored period properties to contemporary self builds, there's something to suit every taste. Read our guide on renovating a house, too, f...

As a technology expert, I contributed to this podcast:

In this episode, we set out to understand more about the roll-out of 5G technologies, both in the UK and globally. Some experts believe 5G will usher in the Fourth Industrial Revolution-- a movement Forbes says will generate close to 1$ trillion in economic value by 2025.

For consumers, 5G is promising lightning-fast speeds, up to 100 times faster than 4G, incredibly low latency, which could make the dream of driverless cars a reality, and capacity to carry massive numbers of connections simu...

Could rising at dawn make your more alert, energetic and focused for the rest of the day? Anna Tobin takes a look at this new wake-up call.
Before the advent of the electric light, our internal body clock – scientifically known as the circadian rhythm and area of our brains that responds to light – was set by the sun and the moon; we rose at dawn and went to bed at nightfall.
The advent of rolling TV and the Internet, emails pinging at all hours and twenty-four hour supermarkets, and even gym...

You might not want to dwell on it too much, but when the time is right your baby, or babies, have to come out somehow! If you approach your imminent labour with excitement and, if possible, a relaxed attitude, then your body will be better prepared to deliver your baby, whichever route it ends up taking out of there. Anna Tobin outlines the options available
NATURAL BIRTH
Giving birth without any medical intervention is right for some mums, but not for others. So don’t feel guilty if you can’...

I styled this home shoot for the photographer to shoot. Interviewed the homeowner and wrote up the accompanying copy and captions

Lobby group CEO Action for Diversity & Inclusion marked its second anniversary yesterday by urging U.S. CEOs to adopt a new pledge to engage boards of directors and equivalent governing bodies in the development and evaluation of inclusion and diversity strategies.
CEO Action members have already committed to focusing on cultivating workplaces that support open dialogue on complex, and sometimes difficult, conversations about diversity and inclusion. And, they have agreed to implement unconsc...

Richard Carter, managing director of BASF plc UK and Ireland explains how the world’s largest chemical business is getting set for Brexit
How prepared is BASF for a no-deal Brexit?
We have been working on various scenarios for Brexit since the referendum. We started the dialogue with our partners very early on and we’ve been very active in our conversations with the various Government departments – with BEIS [Department for Business, Energy & Industrial Strategy], with DEFRA [Department for E...

16.3 million people work in the UK’s 5.6 million small businesses, and they generate a turnover of £2 trillion per year – more than half of all private sector turnover. They don’t have the resources available to large companies and so face major challenges as a result of Brexit. Worryingly, surveys show that most of them have so far done nothing to prepare for Brexit. Today, with only around 50 working days left until Brexit Day on 29 March, they are starting to panic as they begin to recogni...

Career advice feature

The British army reportedly employed Israeli anti-drone tech to finally put an end to the illegal drone operations that shut the U.K.'s second busiest airport London Gatwick for almost 36 hours in the lead up to the festive period. Drones circling the perimeter fence of the airport caused flights to be suspended from December 19 through to December 21, disrupting the travel plans of over 100,000 passengers.
The Jerusalem Post reported that Israel's Rafael Advanced Defense System's Drone Dome ...

Marketing is now a numbers game. As a performance marketer, you’re probably already comfortable calculating common metrics like CTR, CPA, and ROI. If you want to take your performance marketing to the next level, however, and show that you know how to win the game, you’ll need to start calculating another metric called CAC — short for customer acquisition cost.
The most important metric you can use is CAC. If you aren’t calculating it properly, your company will be in some serious trouble. Ju...

Wellness holidays are booming. Anna Tobin looks at what’s on offer and why you should definitely prescribe yourself one.
Historically holidays have always been linked to health. Sick and rundown people would be sent away to a spa town or the countryside because it was thought that the natural mineral springs and sea air would help them to get better.
Over the past Century, however, holidays became more about hedonism than health; a chance to over eat, over drink and soak up the sun’s dangerou...